Building a Stronger Psychology Community
The Eswatini College of Theology Psychology Association of Students (ECTPAS) is a student-led academic body dedicated to promoting the study and practice of psychology within the Eswatini College of Theology. ECTPAS aims to support student development through workshops, academic exposure, professional networking, and mental health awareness.
Scope
- Brand Idenity Design
- Logo Design
- Visual Identity
Industry
- Higher Education
- Academic Institutions
- Psychology
- Mental Health
The challenge
Despite its impactful initiatives, ECTPAS lacked a cohesive visual identity to represent its values and engage with students and stakeholders professionally. They needed a modern and meaningful brand identity that reflected their focus on education, psychology, unity, and student growth, while being versatile enough for both digital and print use.
Our Approach
We started with deep brand research and competitor analysis to understand the landscape of student psychology associations. From there, we crafted a brand strategy aligned with ECTPAS’s mission and personality.
We designed a clean and modern logo combining a psychology symbol and a circle — representing knowledge, mental well-being, unity, and growth. A refined color palette of deep blue, emerald green, and warm yellow was chosen to communicate professionalism, trust, and optimism.
The Results
- Improve visibility and engagement among students
- Build a strong, unified look across all materials
- Establish trust with faculty and industry stakeholders
- Lay the foundation for future growth, partnerships, and student recruitment
Ready to Build a Brand That Actually Works?
Whether you’re launching something new or leveling up what you’ve already started, let’s create a brand and website that moves your business forward.