A Skincare Brand Rooted in Self-Love
Asanda Skincare is a fictional brand from Eswatini, created to empower African women with dark skin. Blending traditional beauty rituals with modern skincare science, it offers clean, natural products like nourishing soaps and hydrating mists. Rooted in self-love and culture, the brand celebrates melanin-rich skin and champions representation in the beauty industry.
Scope
- Brand Idenity Design
- Logo Design
- Packaging Design
Industry
- Skincare
The challenge
The founder had a powerful vision — but no existing brand assets or identity. She needed a strong visual and strategic foundation to turn her idea into a premium, recognizable skincare brand. That’s where The Creative Foundry stepped in.
Our Approach
We crafted a complete brand identity and packaging concept for Asanda Skincare — a bold, melanin-focused skincare brand. Our process included brand strategy, logo design, color direction, and packaging mockups. We focused on creating a clean, minimal, and modern look that reflects African beauty and empowers women with dark skin. The result? A confident, shelf-ready brand built to inspir
The Results
The branding and packaging design for Asanda Skincare resulted in a strong, cohesive visual identity that communicates confidence, culture, and care. The logo, color palette, and packaging mockups captured the essence of African beauty while appealing to a modern skincare audience. The brand now stands out with a polished, professional look that’s ready for both digital and retail spaces — reinforcing its mission to celebrate melanin-rich skin and inspire self-love.
Ready to Build a Brand That Actually Works?
Whether you’re launching something new or leveling up what you’ve already started, let’s create a brand and website that moves your business forward.